Helsingin Sanomat
Print + Online
“Helsingin suosittu tacokioski avasi ravintolan Kamppiin”
Tacoya — The New Generation of Nordic Street Food
The New Generation of Nordic Street Food
Born in Hietalahti. Proven in Helsinki. Ready to Scale.
From a beloved taco kiosk to one of Helsinki's most talked-about food concepts.
PROVEN CONCEPTMEDIA RECOGNITIONORGANIC GROWTHTWO LOCATIONSREADY TO SCALEHELSINKIPROVEN CONCEPTMEDIA RECOGNITIONORGANIC GROWTHTWO LOCATIONSREADY TO SCALEHELSINKI
REC · 00:01:22:14
2022Hietalahti · HEL
Origin Story60.1644° N · 24.9293° E
ArchiveN°001
Born From The Streets
Built By The
Community.
Chapter 01
2022t started as a small taco kiosk at Hietalahti market. Long queues, organic hype, and a community that showed up not just for tacos — but for the energy.
Chapter 02
Sep 2024In September 2024 we opened our first brick-and-mortar in Kamppi, Helsinki — and with it, the first birrieria in the Nordics. No big marketing budget. Just real flavor.
01
2022
Founded
Hietalahti Market Square
02
#1
Birrieria
First in the Nordics
03
100%
Word of Mouth
Zero paid advertising
Media & Recognition
FEATURED IN
Recognition from Finland's leading media — and from a community that keeps talking. Credibility you can't buy.
Helsingin Sanomat
HS Top 10 Restaurants
“Helsingin Sanomien Top 10 kiinnostavaa ravintolaa”
City Magazine
Best Tacos · Helsinki
“Parhaat tacot — City”
Food Influencer Channels
Creator Coverage
“Featured across Helsinki's biggest food creators”
YouTube Reviews
Long-form Reviews
“Independent reviews driving organic discovery”
Customer Generated Content
Earned Media
“Thousands of guest posts, reels and stories”
Social Proof
TACOYA BY
THE NUMBERS
Tacoya doesn't rely on paid marketing. The brand spreads organically — driven by flavor, identity and a loyal community.
2
Locations
Operating in Helsinki
285+
Google Reviews
And climbing
4.6★
Original Flagship
Kamppi · Helsinki
5.0★
New Unit
Newest location
616,000
Organic Views
Zero paid reach
20,000
Profile Visits
Brand discovery
20,000
Likes
Across platforms
2,023
Comments
Real conversations
9,845
Shares
Spread by fans
43,000+
Content Views
Last 30 days
Pohjoismaiden ensimmäinen
THE ONLY
BIRRIERIA
IN FINLAND
Authentic Tijuana-style birria. Slow-cooked for hours. Dipped, sizzled, devoured. A concept that doesn't exist anywhere else in the Nordics.
As featured in
Trending · Reels
@tacoya“The dip shot that broke the algorithm.”
Helsingin Sanomat
Print + Online
03 / 2024“Helsingin kuumin uusi street food -ilmiö.”
City
Best Tacos · Helsinki
“The most authentic birria in the city — hands down.”
★ 4.6 / 5 · Helsinki
275 reviews“Authentic birria, slow-cooked, worth every minute of the queue.”
TikTok
400K+ views
@tacoya“POV: you waited 40 min and it was worth every second.”
Trending · Reels
@tacoya“The dip shot that broke the algorithm.”
Helsingin Sanomat
Print + Online
03 / 2024“Helsingin kuumin uusi street food -ilmiö.”
The Trajectory
FROM ONE LOCATION
TO A BRAND
2024
Tacoya opens its first restaurant in Helsinki.
2024
Featured by Helsingin Sanomat.
2025
Recognized among Helsinki's most interesting restaurants.
2026
Second operating location opens.
Next
Expansion through partnerships, franchising and new markets.
The Edge
WHY TACOYA
Seven reasons Tacoya is built to grow — not just to serve.
Authentic Mexican-inspired flavors01
Strong visual identity02
Cult-like customer loyalty03
Media recognition04
Organic growth05
Scalable operating model06
Proven multi-location concept07
BEST SELLERS
Full menu→
Best Seller
Signature · Tacoya
Quesabirria
Crispy cheese-edge tortilla, slow-cooked beef, side of consommé.
Cult Favorite
Signature · Tacoya
Birria Ramen
Two cultures, one bowl. Rich birria broth, ramen noodles, shredded beef.
OG
Signature · Tacoya
Birria Taco
The one that started it all. Dipped, fried, devoured.
BUILD WITH USFRANCHISE OPPORTUNITIESBRING TACOYA TO YOUR CITYBUILD WITH USFRANCHISE OPPORTUNITIESBRING TACOYA TO YOUR CITY
Investor & Partnership
BUILD WITH US
Tacoya is actively exploring growth opportunities, strategic partnerships and future expansion.
For Investors
Partner in a proven, scalable Nordic food brand with real traction.
For Franchise Partners
Bring Tacoya to your city with a tested, repeatable operating model.
For Commercial Partnerships
Collaborate on retail, events, co-branding and new ventures.
Community · Vol.01
THIS IS A MOVEMENT.
Snapshots from the queue, the kitchen, and the curb — shot by the community.
One restaurant proves a product.
Two successful locations prove a concept.
Media recognition proves relevance.
Tacoya is building a brand.
Helsinki · Kamppi Flagship
COME EAT
WITH US.
Walk in, queue up, dip in. Authentic Tijuana-style birria — slow-cooked, dipped and sizzled to order. Or bring Tacoya to your city.
Address
Lapinlahdenkatu
Open Now
Mon–Sat 11–22 · Sun 12–21